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The 6 Week Marketing Sprint [UGuelph]

  • / Sima Gandhi 3250 Bloor Street West Etobicoke, ON, M8X 2X3 Canada (map)

Innovator Lab Presents - The Six Week Marketing Sprint
It's a sprint ... to get you ready for the marathon!

Join entrepreneurs who are ready to take a deep dive into their marketing activities.

During this six week sprint, you will be given worksheets, homework and feedback on all aspects of developing a marketing plan and building a sales funnel. You’ll get actionable checklists, templates and a detailed look at using platforms that will integrate your efforts.

This sprint is live and in person ... no webinar, no call-ins.


Session Dates:

  • Session 1 - Wednesday, October 2 2019, 10am-12noon

  • Session 2 - Wednesday, October 16 2019, 10am-12noon

  • Session 3 - Wednesday, October 23, 2019, 10am-12noon

  • Session 4 - Wednesday, October 30, 2019, 10am-12noon

  • Session 5 - Wednesday, November 6, 2019, 10am-12noon

  • Session 6 - Wednesday, November 13, 2019, 10am-12noon

Content Overview:

Week 1

  • Basics: Value Proposition, USP and Elevator Pitch

Week 2

  • Customer: Pipeline, Contact Maintenance, Surveys

Week 3

  • Marketing: Message, Mix, Opportunities, Press Release

Week 4

  • Platforms: Integrations between Website, Social Media, CRMs and Mail Tools

Week 5

  • Sales: Sales Chains, Objections, Sales Activity Plan

Week 6

  • TBA – based on Group Needs

Presenter Bio:

Sima Gandhi comes from an entrepreneurial family business, and is currently working on two newly launched companies. Through her work with MaRSDD, as 2016 Entrepreneur in Residence for the Toronto Public Libraries, and as a workshop facilitator with Food Starter and other Toronto incubators, Sima has embraced the exciting Toronto startup ecosystem and worked with solopreneurs to corporate intrapreneurship teams building ideas and success with proven 'fail fast' approaches and techniques.

Through Innovator Lab, Sima shares her experiences and provides the tools needed by entrepreneurs to follow their dream of creating and launching their own business.

For this workshop, guest speakers may present on relevant topics.


Earlier Event: September 30
Sales Bootcamp - Webinar
Later Event: October 9
Business Plan Webinar