Innovator Lab Presents - The Six Week Marketing Sprint
It's a sprint ... to get you ready for the marathon!
Join entrepreneurs who are ready to take a deep dive into their marketing activities.
During this six week sprint, you will be given worksheets, homework and feedback on all aspects of developing a marketing plan and building a sales funnel. You’ll get actionable checklists, templates and a detailed look at using platforms that will integrate your efforts.
This sprint is live and in person ... no webinar, no call-ins.
Session 1 - Wednesday, October 2 2019, 10am-12noon
Session 2 - Wednesday, October 16 2019, 10am-12noon
Session 3 - Wednesday, October 23, 2019, 10am-12noon
Session 4 - Wednesday, October 30, 2019, 10am-12noon
Session 5 - Wednesday, November 6, 2019, 10am-12noon
Session 6 - Wednesday, November 13, 2019, 10am-12noon
Basics: Value Proposition, USP and Elevator Pitch
Customer: Pipeline, Contact Maintenance, Surveys
Marketing: Message, Mix, Opportunities, Press Release
Platforms: Integrations between Website, Social Media, CRMs and Mail Tools
Sales: Sales Chains, Objections, Sales Activity Plan
TBA – based on Group Needs
Sima Gandhi comes from an entrepreneurial family business, and is currently working on two newly launched companies. Through her work with MaRSDD, as 2016 Entrepreneur in Residence for the Toronto Public Libraries, and as a workshop facilitator with Food Starter and other Toronto incubators, Sima has embraced the exciting Toronto startup ecosystem and worked with solopreneurs to corporate intrapreneurship teams building ideas and success with proven 'fail fast' approaches and techniques.
Through Innovator Lab, Sima shares her experiences and provides the tools needed by entrepreneurs to follow their dream of creating and launching their own business.
For this workshop, guest speakers may present on relevant topics.