Tell Your Story! Telling the story of your business is an entrepreneur’s daily challenge and having a marketing plan is essential. In this workshop you will find the tools to tell your story and promote/create your brand image. Confidence using social media will help you grow your client base, increase profits, and help you be seen as a thought leader in your industry.

During this workshop, you will get insights into:

• The key components of a Marketing Plan

• Value Proposition and Positioning Statement

• Building a Customer Avatar

• Social Media & Influencer Marketing

• Low Cost, No Cost marketing tools

Presenter’s Bio

Sima is an innovation consultant and entrepreneur. She is the founder of riince, a new kitchen tool that allows users to measure, rinse and dispense grains, seeds and lentils. Sima was the entrepreneur-in- residence at the Toronto Public Library and prior to that she was the senior manager of MaRS’ Entrepreneurship Programs, Canada’s largest non-academic provider of entrepreneurship education. As part of the Business Acceleration team, Sima facilitated and managed relationships with Regional Innovation Centres and Campus Linked Accelerators to make MaRS educational content and experiential workshops accessible. Sima has a varied background in private sector startups, spanning several industries including manufacturing, education and construction.

You can connect with Sima at www.InnovatorLab.ca or on LinkedIn at www.linkedin.com/in/gandhisima/