Licensing 101: [Shopify]

OPEN Forum describes brand licenses as “legally protected agreement[s] through which a third party leases the use of the company’s brand, name, or likeness from another entity.” In its simplest form, it’s a contract that allows one company to use another’s trademarked creation.

Once you get past the basics, a brand licensing agreement accounts for every detail involved in how two companies will work together. For example, the licensee (the company buying rights to license a brand) often pays a portion of each sale of the licensed product back to the licensor (the brand being licensed.)

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Sima Gandhi
You’ve got a great idea for a new product. Or maybe not!

But “value adding” requires a different skill set than growing and selling a commodity. And it starts with the most valuable skill of all. How do you sort out whether your idea for a value-added product is viable?

Sima Gandhi, who teaches a Market Feasibility Boot- camp at Food Starter, a launch pad for new food products and food companies in Toronto, shares some of the concepts she covers in the 12-week course.

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Sima Gandhi
Top Things to Consider When Entering Into Licensing Agreements

As your business grows, there may come a time that entering into a licensing agreement sounds like a good idea.  You may either have built a product or brand that others are looking to promote or you may want to acquire rights to a product or brand you think you can make a profit with.  Either way, there are a number of things you must first consider before signing any sort of licensing agreement.

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Sima Gandhi
Corporate Structure in 2017++

Author - Scott Brinker

This is a terrific example of the kind of illustration that we’re hoping people will contribute to The Stackies. It reveals the five major functions of the marketing organization as seen from the CMO’s chair:

  1. Comms & PR
  2. Integrated Marketing
  3. Demand Gen & Operations
  4. Channel Marketing
  5. Insights & Analytics
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Sima Gandhi
Are You Ready to Crowdfund?

To be successful in crowdfunding, you need to come with your own crowd!  The algorithms used by platforms like Kickstarter and Indiegogo benefit products that have significant sales in the first 3 days of a campaign.  The generally accepted rule is that if you sell 33% of your goal in the first 3 days, the platform will begin to rank you higher.  You will land on the first page, maybe they will include you in a newsletter … you will generally get more exposure to their subscribers.

To make this happen, you need to come ready with a list of customers who have shown a

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Sima Gandhi
Value Proposition - The Gift

Here’s my value proposition for reading this article to the end … This article is for entrepreneurs to have a clearer understanding of what TO DO and what NOT to do when defining their value proposition.  Get through the article and your present is at the end!

 

In this article you will find 3 tools available to you to help you define/discuss/refine your Value Proposition

A Simple 2x2 Grid

Value Proposition Template

Value Proposition Canvas

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Sima Gandhi
Simon Sinek's Top 10 Rules for Success

Here's the list ... but the full video is worth watching!

  1. Break the rules. Go for what you want — and be sure to see what you want, rather than the obstacle. Just don’t get in anybody else’s way.
  2. Train your brain to make positive interpretations. Great athletes never say they’re nervous. They interpret the same stimuli and call it excitement so it can work in their favor.
  3. Be patient and pers ...
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Sima Gandhi
What the Best Transformational Leaders Do

Companies that claim to be “transforming” seem to be everywhere. But when you look more deeply into whether those organizations are truly redefining what they are and what they do, stories of successful change efforts are exceptionally rare.

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Sima Gandhi
Nudge Marketing

Nudge marketing refers to deliberately manipulating how choices are presented to consumers. Its goal is to influence what consumers choose, either to steer them toward options that the marketer believes are good for them or simply to stimulate purchases and increase sales.

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Sima Gandhi
COACHING

If you are looking to get outside the box, but can't find the door, coaching might be for you. We have techniques to generate new ideas, find ways to reduce the fear of risk, and ways to develop your leadership style for today's work environments. 

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Sima Gandhi
CONSULTING

Corporate consulting using entrepreneurship tools in enterprise environments so corporations can innovate from within, create new value, drive impact and implement a simple process to test and assess.

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Sima Gandhi
WORKSHOPS

Experiential workshops with facilitation of the latest approaches to entrepreneurship as developed by our friends Eric Reis and Alex Osterwalder.  Learn Lean Start Up techniques and Strategyzer tools and apply them right away in your own business

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Sima Gandhi